Browse standout digital experiences

Ferrari offers an immersive content experience that allows users to explore their vehicles' engines in great detail.

Ferrari has an engaging feature that showcases the sound of their car engines through various interactive interfaces.

BMW has successfully integrated its brand identity into its safety and connectivity videos, striking a good balance between maintaining brand aesthetics and delivering clear, utilitarian information.

Lamborghini has introduced an AR experience for its supercars that allows users to explore vehicles in their own environment.

BMW's build and price tool is a well branded and responsive, but too many interactions are overly complex.

The Maserati Fuoriserie program, their offering for bespoke vehicle design, is brought to life on their website through featured journeys with different organisations and individuals.

Discover Australian road trip hot spots with your Mitsubishi as your guide.

Porsche has implemented a robust comparison tool that manages to be both feature-rich and intuitive to use.

CUPRA's approach to safety illustrations and renders stands out by incorporating a strong sense of brand identity.

BYD's build and price tool is a sleek, integrated experience that feels more like a natural part of the buying process than a separate configurator.

Volkswagen has dedicated an entire section of their website to sustainability and electric vehicles, featuring content that brings to life their commitment to environmental responsibility.

BYD's online ordering process is simple, streamlined and highly focused on online ordering.

Polestar has created a dedicated support section by grouping together FAQs, contact information, how-to guides, and other support content.

Tesla's locator tool is a simple yet effective feature that displays a variety of Tesla services available across Australia.

Jeep has created the Wave Community, an initiative that helps locate Jeep clubs and features content from club members.

Kia offers a simple but comprehensive comparison tool, allowing for focused comparisons across both models and variants.

Mazda's website offers a robust compare feature that provides a technically basic but information-rich side-by-side comparison of their models and variants

Hyundai provides a strong example of a streamlined but comprehensive vehicle configurator, with a long scroll page, dynamic pricing and a suite of accessories.

Hyundai's model pages include a section where users can explore the range and compare different variants, not just by basic specs, but also with deeper customisation options.

McLaren allows users to power up the engine of the Artura Spider on model pages, with a compelling audio interaction.

Isuzu allows user to get granular on payload and towing, by entering specific specs to calculate capacity.

Kia has implemented an e-commerce-style approach to showcasing accessories for each model.

Jaguar's configuration engine allows users to customise their vehicle and generate a unique link and PDF brochure to share and keep.

The safety features section on Hyundai's model overview pages stands out with its use of high-quality videos that clearly and simply explain the vehicle's safety features.

Honda offers a modern, streamlined and comprehensive configuration experience, but lacks on visual appeal and next steps.

GWM offers a functional test drive booking system that gets the job done without unnecessary complexities.

Toyota has launched KINTO, in line with it's vision for the future of mobility (and as a potential alternative for the future of test drives).

CUPRA's Australian site employs the EqualWeb plugin to enhance accessibility, demonstrating a commitment to inclusive design.

One of MG's standout content pieces are their newer videos featuring advanced renders of vehicles.

Porsche brings the first few steps of the configure tool directly into a section on the model page, followed by a precise call-to-action to continue configuring.

Volvo places humanity at the centre of its brand proposition, with a focus on brand-level safety and sustainability storytelling across their digital experience

Volkswagen brings more of a sense of brand identity than most to their test drive request form.

Kia has introduced interactive fly-throughs of their latest vehicles, offering a high-quality and immersive experience unique in the category.

Maserati delivers a deep, immersive, and highly branded experience on its vehicles pages, combining powerful copy and media with dynamic animations and simple interactions.

Aston Martin's configurator offers a highly detailed and immersive experience, reflecting the brand's commitment to customisation.

Hyundai's test drive booking process offers convenience but lacks some advanced features.

Honda's test drive booking process is efficient and accessible, but not a true booking engine.

Maserati's website features an innovative engine audio interaction on the MC20 page.

Porsche has developed a highly usable and visually appealing method for integrating detailed specifications into their vehicle pages.

Hyundai offers a best-in-class example of content hierarchy, that entices users from early exploration to action.

BMW has implemented an innovative feature where some images on their website include small, clickable tags that deep link into the configurator.

Lotus offers an engaging configurator that balances detail and flair with user experience, though it has some navigational quirks.

Kia uses an interactive safety collage on it's vehicles pages, to make functional content fun.

Jaguar acts as an matchmaker, helping users find their best fit EV powertrain with a simple tool.

Skoda plays matchmaker with a quiz designed to match users to their best fit model.

Isuzu Ute's build and quote tool offers a simple yet effective pathway for its limited model range.

Isuzu's I-Venture Club offers Isuzu owners the chance to experience the full capabilities of their vehicles in challenging off-road environments.

Jaguar's find, build and price experience offers a clean interface, though it could benefit from more brand-specific elements.

McLaren offers a cohesive and intuitive configuration experience that accentuates its brand, despite some navigational quirks.

Polestar offers an exemplary approach to presenting technical specifications that are easy to find, visually attractive, and simple to navigate.

Lotus offers a simple online reservation system for upcoming cars, though it could benefit from more upfront information.

For its more technically complex vehicles, the Ranger and Everest, Ford has introduced a 'Live Expert Advice' offering.

Maserati's configurator offers a modern, streamlined, highly branded experience.

On their global site, Ferrari provides a button that houses their accessibility statement and a suite of accessibility tools.

Polestar has implemented an interesting and unique approach to communicating detail without losing context in their model sections.

Mitsubishi's process to find, build and price is basic but covers all the bases.

MINI's 'Pay a Deposit' process is simple and well-designed, though it lacks some key confidence building information.

MINI's test drive booking process is thorough and user-friendly, though it involves more steps than some competitors.

Polestar's online ordering process sets expectations clearly from the get-go by centering availability and delivery.

Polestar's test drive form is comprehensive and informative, though it involves more fields than some competitors.

MINI successfully injects a playful energy into its brand presence across digital platforms without diluting its premium positioning.

Skoda offers a highly branded and integrated configuration experience, though its separation from the main site can be disorienting.

Porsche's configurator offers a modern and comprehensive experience, though accessing pricing information requires extra steps.

Tesla's online ordering process is efficient and seamlessly integrated with their configuration tool, though it could benefit from more specific upfront information.

Volkswagen has implemented an inventory exploration process that feels clear, integrated, and takes cues from best practice eCommerce design.

Polestar's best-in-class configurator is stylish and smooth, with dynamic inventory, delivery and pricing.

Porsche has integrated simple but effective sound clips on their model pages that play the distinctive sound of each vehicle's engine.

Renault offers a clean, simple, and effective build and price journey, though it could benefit from more brand personality.

Tesla offers a dedicated support section, accessible via a 'question mark' icon in the main navigation.

SsangYong's test drive booking process is straightforward and low-friction, though it lacks some advanced features.

Hyundai effectively showcases accessories into the natural flow of vehicle discovery.

Maserati offers a simple, clean 'Driveaway Price Calculator' as part of its 'Shopping Tools' set of CTAs.

Kia's test drive request process is simple and branded, though it lacks some advanced booking features.

Tesla's configuration experience is highly streamlined and well branded, though it's framing may create friction for users earlier in the purchase funnel.

Nissan's test drive request form is effective and easy, though it lacks some advanced features seen in competitors.

Volkswagen's build and order tool stands out by allowing users to order their exact configuration online.

Ferrari has a unique approach to presenting vehicle specifications that maintains brand appeal without obscuring essential detailed information.

By connecting the reliability and power of Isuzu vehicles with the life-critical missions of partner organisations, Isuzu creates a uniquely powerful narrative.

Renault's test drive process is simple and effective, prioritising efficiency over advanced features.

Tesla's test drive booking process is modern, streamlined and a true self-service booking as well as offering some added features that set it apart.

SsangYong has taken steps to incorporate authentic customer voices into their digital experience, for a more compelling and socially proofed experience.

Volkswagen's online ordering system is well-integrated and explanatory, allowing users to order a custom configuration or from live inventory.

When customers send through a configuration or request a test drive on the Bentley website, the top of the form includes a few steps that outline what will happen next in the process.

Volvo's build and price tool offers a modern and engaging experience, though it lacks some customisation options.

Volvo's test drive booking process is modern and smooth, but lacks some features that could take it to another level.

Jaguar's website offers a new vehicle shopping experience that displays live inventory by location, allowing users to filter results, view detailed specifications for each listing, and access drive-away prices.

On the new version of Ford's site, each vehicle overview page features a persistent, multi-option 'Shop' button on the right-hand side of the floating nav.

Skoda offers a 'Garage' feature where prospects can create a login to store their configured vehicles.

Audi's test drive booking is simple, branded and efficient.

The McLaren configuration engine allows users to customise their vehicle and generate a unique QR code, configuration code, smartphone wallet card and PDF brochure to share and keep.

Tesla provides detailed owner's manual content in a clear, interactive format on their website, accessible to both prospects (without login) and current owners.

Mazda uses a multi-option call-to-action button on every vehicle page, ensuring every next step is always accessible.