Hyundai: Accessories baked into vehicle discovery

Hyundai features vehicle accessories prominently on model overview pages and each model has its own dedicated accessories section. Users can also select accessories in the configurator tool, which while seemingly an obvious feature is rare in the category.

This comprehensive approach to incorporating accessories by Hyundai ensures that customers are aware of customisation options throughout their vehicle exploration journey.

The model-specific accessories section displays all available add-ons with prices, and can be filtered by sub-groups, making it easy for customers to find and consider the enhancements that matter most to them.

This seamless integration of accessories into the digital experience helps customers envision a more personalised vehicle and likely increases accessory sales as users consider them throughout the purchase process rather than as an afterthought.