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Welcome to Auto 2024

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Get a panoramic view of digital in Australian auto

Read the full 2024 State of Digital in Automotive report to get up to speed on what’s critical for the category.

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Explore rankings

See where you and all your competitors rank amongst the 47 Australian auto brands we assessed.

See the full list

Rank

Brand

Class

Score

Tesla

Legend

Volkswagen

Leader

Hyundai

Leader

Toyota

Leader

Kia

Leader

Drill down into your brand's score

Use your brand dashboard to unpack your score and find the best opportunities to improve.

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Get the low-down on your competitors

Jump into our data exploration tools to see how your competitors performed and where your specific advantages lie.

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Dig into deep dives

What do leading configurators do differently?

Discover how every brand’s configurator stacked up, the six attributes high scorers have in common and unpack examples from leading brands.

Function is eroding feeling in a new era for auto

Digital sameness and an obsession with innovation is undercutting the emotional backbone of automotive brands in digital. A sector once powered by brand and identity, appears trapped in a self-reinforcing cycle of rationality.

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Find the right case study

Welcome to Auto 2024

Get a panoramic view of digital in Australian auto

Explore rankings

Tesla

Volkswagen

Hyundai

Toyota

Kia

Drill down into your brand's score

Get the low-down on your competitors

Dig into deep dives

What do leading configurators do differently?

Function is eroding feeling in a new era for auto

Find the right case study

BYD: Natural, integrated journey from configurator to online ordering

Volvo: Walking the talk with brand values

Kia: Exploring safety in style