Volvo: Walking the talk with brand values

The Volvo Australia website features comprehensive sections on both safety and sustainability, connecting these themes back to people, speaking to the history and innovation of the brand, and presenting detailed technical content in an immersive and approachable way.

'Cars are driven by people. The guiding principle behind everything we make is, and must remain, safety.' - Gustaf Larson, co-founder of Volvo

This content plays a nuanced role in selling both the values of the brand and the practical features of the vehicles. By presenting a higher-level, values-based angle on safety and sustainability, supported by historical evidence and future commitments, Volvo creates a uniquely compelling and cohesive brand narrative. This brand-level content is integrated throughout the vehicle experience, creating a two-way loop between the human-centric reasons behind these brand level values, and the specific benefits that make them valuable to buyers shopping a new vehicle.