BYD: Natural, integrated journey from configurator to online ordering

BYD's configurator tool is embedded seamlessly into the path to purchase flow on their website, offering a modern experience that works effectively across all devices. Although configuration is built into the ordering flow itself, clear calls-to-action allow access to it as a standalone tool, bridging the gap between new generation e-commerce experiences (like Tesla, where configuration is only offered in the order flow) and category conventions (where configurators sit separate to ordering).

A potential drawback could be that the predominant CTA after configuration is 'order now', which may be too forward for users simply looking to explore configurations and pricing options early in their purchase journey. For these users, saving or sharing their configuration might be a more natural next step.

Overall, the BYD configuration tool is a best in class example in the category; simple to use, clear customisation options, dynamic pricing and true online ordering, in an contained experience that moves users effortlessly down the purchase funnel.

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