CASE STUDIES

Renault: No-frills but no-friction test drive requests

Published on
October 28, 2024

The process of booking a test drive with Renault is straightforward with as little friction as possible.

The model is preselected where relevant, and users simply add basic personal details. Dealer selection is based on postcode or preselection in the tool. While efficient, the process lacks some advanced features like specific time slot selection, which some competitors offer.