CASE STUDIES

Kia: Modern accessories section that stops short of purchase

Published on
October 28, 2024

The Kia accessories section is prominently featured with a dedicated link from each model's overview page, leading to accessories specific to that model.

Accessories are displayed in product tiles reminiscent of online shopping sites, complete with high-quality images and clear pricing. The accessories are categorised into types (e.g., interior, exterior) within an easy-to-navigate tabbed module. Clicking on an accessory expands it into a lightbox with a larger image and more options. While there isn't a direct purchase option, this presentation style makes it easy for customers to explore and consider additional features for their vehicle.