CASE STUDIES

MINI: Easy, on-brand test drive requests despite multi-step process

Published on
October 28, 2024

The MINI test drive booking process is streamlined and effective, allowing users to find a nearby dealer, select between a home test drive (where available) or a dealer visit, and choose a date and time.

While the process occurs across 5 steps, longer than most alternatives in the market, it's presented in a way that feels easy and seamless. The inclusion of specific time slots and the home test drive option are notable features very few competitors offer.