Mazda: Side-by-side comparison delivers the nitty-gritty wit

Mazda's comparison feature is prominently placed in the main navigation under the 'Buy' dropdown. The tool is also accessible through relevant points in the purchase funnel and prefills with vehicle details when navigated from a specific model page.

Users can save and share their comparisons by providing basic contact information. The comparison covers a wide range of specifications organised under five expandable accordion elements: Performance, Exterior, Interior, Technology, and Warranty and Servicing.

This comprehensive approach to comparison, combined with the ability to compare both models and grades, provides clarity of choice and moves users further down the purchase funnel in a transparent, informed way. It complements Mazda's overall transparent approach, which includes featuring third-party reviews and user-generated images on their vehicle pages.