CASE STUDIES

Honda: New era test drive requests with old-school outcome

Published on
October 28, 2024

The Honda test drive experience is highly motivating and low friction, available from multiple entry points including the main nav on mobile and the side 'shopping tools' icon nav on desktop.

The form either uses either generic details or utilises information from the configuration experience when available. Users can copy a unique code to share/save their configuration. However, like many competitors, it doesn't allow for an actual booking, instead requesting a dealer to call to arrange the test drive.