BMW: 'Shop the look' deep links from imagery

BMW merges style with shopping, providing 'shop the look' tags on lifestyle imagery of vehicles, that then deep link users into the configurator, where they can explore, customise and price the exact car featured in the image.

This simple but clever integration bridges the gap between inspirational content and the path to purchase, allowing customers to move effortlessly from admiring a vehicle to specifying their own version of it.