CASE STUDIES

Tesla: Express lane to ownership

Published on
October 28, 2024

While the Tesla ordering experience is slick, modern and efficient, more upfront information about the post-order process could enhance user confidence.

Users can order their configured vehicle with a $400 deposit, choosing between cash or finance options (finance is just a calculation, not a true integration). An estimated broad delivery time is shown, which provides some guidance but could be more specific to reduce any minor friction caused by uncertainty.