Mitsubishi: Lifestyle content that builds brand

Mitsubishi offers an interactive page titled 'Australia's Secret Road Trip Hot Spots' in the 'Discover Mitsubishi' section of their site.

This long-scroll, interactive page features an immersive video header and presents 20 hot spots, each with an 'Outlandish' score (a play on their Outlander model name). The page includes an interactive map with 141 locations to explore, road trip tips, and a promotional module for the Outlander.

While the content is somewhat dated (last updated in December 2021) and poorly integrated with the overall site experience, it aligns well with the brand's focus on Australia and adventure.

This type of lifestyle content has the potential to create stronger connections between Mitsubishi vehicles and the adventures they can enable if maintained and integrated more effectively.