Lamborghini: AR experience lets you explore at home

Lamborghini's augmented reality (AR) experience allows users to explore their vehicles in their own environment, such as their driveway or garage. While limited to walking around the exterior of the vehicles, the AR experience works well and provides a novel, engaging way to interact with Lamborghini models.

This feature bridges the gap between digital browsing and the showroom experience, allowing potential customers to get a sense of the car's presence and proportions in a familiar setting. Although basic in its current form, this AR tool represents a step towards more immersive digital car-shopping experiences.