CASE STUDIES

Volkswagen: Dual-path to purchase online ordering

Published on
October 28, 2024

Volkswagen offers a well integrated online ordering flow from the configurator and via listed in stock vehicles.

The process allows users to order specific configurations directly through their site, as well as from live inventory. It's simple, well-explained, and easy to complete on both mobile and desktop. There's clear information about which vehicles can be ordered online and which can't. The inventory section also features a well-integrated inventory search and filter function, so users can find and shop real inventory as an alternative to a custom configuration.