Audi: Super simple and efficient test drive requests

The Audi test drive request journey is stripped back and easy, with model and variant details pre-filled from the vehicle page or configuration.

The ability to search dealers by postcode is available within in the tool, and users can submit a preferred date, time, and contact method. A thumbnail image of the vehicle in the selector adds a visual, branded touch, within an overall low-friction experience.

Although not a true booking process, the Audi test drive experience offers a sense of ease, clarity and confidence, feeling slightly less like a generic lead submission that comparable experiences in the category.