CASE STUDIES

Porsche: Top-notch, modern configurator with a few niggles

Published on
October 28, 2024

The Porsche configurator handles a multitude of options well and works effectively across devices.

It feels consistent with the rest of the site and has a decent sense of brand identity. However, a major drawback is that it takes an extra step to get a price at the end of the process, and it's not immediately evident that pricing is even an option unless you navigate to the summary page. This seems counterintuitive, especially when most brands ask for a postcode at the beginning to display pricing throughout the process.