CASE STUDIES

Jaguar: Clean, simple live inventory

Published on
October 28, 2024

This live inventory experience is simple and effective, using useful filters and clear calls-to-action.

Jaguar users can reserve vehicles for a $5,000 fee, or book a visit to a specific vehicle by submitting personal details and preferred time.

This inventory search functionality exists entirely separately from the main path to purchase on the website, potentially limiting its visibility to some users. Despite this, the feature represents a significant step towards a more transparent and efficient car buying process, aligning with growing consumer expectations for online shopping experiences.