McLaren: Amping up brand with dynamic interactions

The McLaren configurator is highly branded and offers extensive customisation options in a rich and immersive experience.

Interactive and animated elements elevate the experience, reinforcing brand values like attention to detail, and attention-grabbing style.

The tool opens in a new tab on the global McLaren site, not within the Australia site, which might disorientate some users. Despite this, the overall experience is dynamic and flows seamlessly with minimal friction.