McLaren: Rev it up with a touch of your keyboard

McLaren's website incorporates an interactive audio experience on the Artura Spider vehicle page that allows users to control the sound of the engine accelerating by holding down the spacebar.

This simple yet effective interaction is accompanied by on-screen animations that move in sync with the acceleration, creating a multi-sensory digital experience. Despite its basic execution, this feature manages to be immersive and involving, bringing the vehicle to life in a unique way.

By allowing potential customers to 'feel' the power of the McLaren engine through their computer, this interactive element builds emotional connection to the vehicle and brand.