CASE STUDIES

Hyundai: Comprehensive configurator with easy next steps

Published on
October 28, 2024

Hyundai's build and price experience is modern and intuitive on both mobile and desktop, with strategic and well integrated use of calls-to-action.

The tool allows for accessory selection and pre-paid servicing customisations, and users can switch between finance options and drive-away pricing, which dynamically updates throughout.

On mobile, the inability to see the vehicle visually throughout the process is a minor drawback, but made up for by the high quality of the experience overall.

Note: finance details are not available on all models, which could be an issue for some users.