Polestar: Using delivery and inventory info to improve online ordering

The Polestar online order process is straightforward and clear, offering users the option to look at available cars or configure a custom car for delivery.

The experience feels modern and detailed enough to instil confidence without being bogged down in complexity. The experience might benefit from more calls-to-action to buy online throughout the model pages, rather than relying entirely on the sticky buy button at the top-right of the page. The first step, in the buying process offers a choice between available stock and custom configurations, and is a nice touch that clarifies the buying options clearly for users.