Polestar: Balancing details with a rich, immersive experience

Each Polestar model features an immersive, media-rich overview page that creates a strong visual impact.

When users access the 'explore the vehicle' section, they're presented with a much more detailed and technical experience. All sections are set out in a sub-nav that users can click through, offering a comprehensive look at the vehicle's features and specifications.

While the assets within this section are high-quality, the experience prioritises finding details over creating a visual impact.

This unique approach to vehicle exploration by Polestar appears to be intended to allow Polestar to cater to both casual browsers and serious researchers, though there may be room for a middle ground that bridges the gap between the overview and the detailed exploration (and feels slightly less like a traditional brochure).