amelia@sitch.report
https://www.sitch.report/members/automotive/brand-dashboard/volkswagen
This multi-option CTA consolidates various entry points to the purchase journey into a single, prominent location for Mazda users.
Mazda's 'Shop Mazda [Model Name]' button holds at the top right of vehicle pages, and reveals a dropdown of key calls-to-action including 'Build and Price', 'Offers', 'Compare Cars', 'Calculate Finance', and 'Find a Dealer'.
On smaller screens, this transitions to a 'Build and Price' call-to-action only, ensuring a streamlined experience across devices. Overall, this approach balances the need for multiple conversion paths with a clean, uncluttered user interface.
By presenting multiple call-to-action options in a consolidated button, Mazda simplifies the user's decision-making flow and provides clear next steps for users at different stages of their car-buying journey.
