SsangYong: UGC that builds brand authenticity

SsangYong features short reviews from owners on their model overview pages, providing potential customers with real-world perspectives on their vehicles.

Additionally, SsangYong makes use of user-generated images on their model pages, showcasing their vehicles in real-life settings. This approach adds credibility to their marketing messages and helps potential customers envision how the vehicles might fit into their own lives. By leveraging user-generated content, SsangYong creates a more authentic and relatable digital experience.