CASE STUDIES

Nissan: Straightforward test drive request with room to improve

Published on
October 28, 2024

The Nissan test drive request process is moderately motivating, with few distractions and a simple form.

Calls-to-action to test drive are prominent on vehicle pages and well placed across the site experience. The test drive form itself is low friction, with minimal form fields. However, like many in the category, it doesn't offer immediate booking confirmation or specific time slot selection, which could enhance the user experience.