Volkswagen: Smooth, on-brand inventory exploration

The VW inventory exploration experience is comparable to searching inventory on a major e-commerce site, bringing a sense of familiarity and ease to the often complex process of car shopping.

This approach not only makes it easier for customers to find available vehicles but also reinforces Volkswagen's brand identity throughout the search process.

By applying e-commerce best practices to car shopping, VW creates a more user-friendly and contemporary digital experience.