Honda: Full-featured configurator lacking on follow-through

The Honda configurator offers true customisation with grade, colour, interior selections, and the ability to add packs, accessories, and memberships.

It provides a very low-friction experience, with dynamic price updating as users select options.

The visualisation is limited to a single exterior and single interior image. The summary page highlights key selections with itemised pricing, but CTAs for next steps are not present until the summary page, which users may overlook given the dynamic pricing available throughout, and its low profile in the experience.

Overall, the Honda experience is a great example of a leading configurator, with deeper customisation and more dynamic pricing than most in the category.