Maserati: Dynamic, animated vehicle exploration

Users can download vehicle wallpapers and engine sounds as ringtones, interact with a 3D model to change colours and open doors, and scroll through seamlessly integrated copy and rotating car views.

The page is subtly colour-coded by theme, intuitively signalling new feature sections (for example, a dark scheme for the engine, a light scheme for the lightweight body materials, and a bright orange scheme for the exterior and racing style).

This approach creates a uniquely refined and emotionally engaging digital experience that brings users closer to the essence of the Maserati brand and the MC20 model.

By leveraging subtle interactions and high-quality media, Maserati transforms the online car exploration process into a memorable brand touchpoint.