CASE STUDIES

Maserati: Bespoke vehicle design showcase

Published on
October 28, 2024

The Maserati Fuoriserie bespoke design program is showcased through compelling stories of customised vehicles created for various organisations and individuals. These featured pages serve as inspiration for others considering bespoke configurations.

By connecting personalities to their vehicles, Maserati elevates their brand and the featured models, associating them with more nuanced meanings and values. This approach not only showcases the possibilities of customisation but also helps potential customers envision how a bespoke Maserati could reflect their own personality and lifestyle.