CASE STUDIES

Kia: Playful feature exploration with vehicle fly-throughs

Published on
October 28, 2024

Kia's fly-throughs provide users with an excellent sense of what the vehicle looks like both internally and externally, while highlighting key features along the way.

The experience works across devices but is particularly well-suited to desktop viewing. While the fly-throughs can occasionally be glitchy on smartphones, they represent a significant step forward in allowing potential customers to explore vehicles in detail from the comfort of their own homes.