The Volvo form offers a branded and smooth process, but feels more like a general lead submission than a true booking system.
The lack of communication preferences and specific date/time selection takes control out of the users' hands, and instead has them waiting for a call back.
The form uses a map-based dealer selector as the first stage, which, while well-designed, creates more friction than an in-form postcode search.
The form captures minimal lead data, which serves to reduce friction but may not fully satisfy users expecting a more comprehensive booking experience - where users can select date, time and get immediate confirmation of their appointment.
While the simplicity of the Volvo test drive booking process is commendable, it may not meet the expectations of users looking for a more complete and immediate booking process.