CASE STUDIES

Skoda: Personalised showroom for configurations

Published on
October 28, 2024

This digital space allows users to compare their custom builds, share them with others, print specifications, or download details for future reference.

The Skoda 'Garage' is designed with a long, immersive purchase process in mind. Perhaps ambitious for users shopping across brands, but useful for prospects dreaming of a Skoda and either saving, or simply spending a long time in the consideration phase.

Each saved configuration is presented as a 'card' with high-level specs, pricing, and finance details. Users can even assign custom names to each saved configuration.

This feature not only enhances the user experience by allowing for easy comparison and consideration over time, but also provides valuable data to Skoda about customer preferences and interests.