Polestar: Full-featured, modern configurator

Polestar's configurator is modern and detailed, but its integration with the buying process may confuse some users.

The tool works well across devices and feels consistent with the stylish and seamless experience across the rest of the site. It includes useful features like expected delivery time frames, the ability to add accessories and see pricing updated, and links to explore available inventory. However, the configurator is wrapped into the ordering process and mainly accessed under the 'buy' button, which might be confusing for users simply looking to explore options. The lack of a dedicated 'Configure' call-to-action on model pages could make it difficult for users higher in the purchase funnel (not ready to buy) to find.