CASE STUDIES

MINI: Quick, easy deposit process

Published on
October 28, 2024

The MINI vehicle deposit process is easy to access and complete.

Despite being relatively frictionless, a potential barrier in the process is the lack of information around availability and/or delivery timing. This absence of crucial details may create hesitation for users considering paying a deposit online without having spoken to a dealer to confirm timings or stock availability. More upfront information could enhance user confidence in ordering their vehicle online.