Ferrari: Deep, dynamic vehicle exploration

Ferrari's website features an animated engine exploration experience that creates a strong sense of brand while providing an in-depth look at the technology that powers their high-performance vehicles.

While this type of rich, interactive content can sometimes make automotive websites feel heavy, this particular execution strikes a good balance, offering an immersive experience without overwhelming the user or compromising site performance. It is well integrated into the flow of the page, and offers both an an emotional experience and pragmatic detail about the engine.