Volvo: Slick configurator with issues under the hood

The Volvo configurator uses a modern, segmented long scroll page on desktop, with a right-hand module for option selection and dynamic left-hand imagery.

On mobile, it reorganises into a long scroll with sections for different areas of customisation.

The tool provides useful interactions like summary review, configuration download, and custom links to your configuration. However, it lacks the ability to add accessories and get a full price, which is a significant limitation. The single pathway out, leads to a dealer match and order enquiry.

While the configuration process with Volvo maintains brand style and feels simple and modern, the lack of accessory integration and limited CTA options may not satisfy all users' needs.