Bentley: Transparent, reassuring next steps framing

Bentley offers the simple addition of expected next steps on lead forms,  as a useful way to set expectations and communicate the journey ahead to potential customers.

By providing this roadmap, Bentley not only increases transparency but also builds trust with customers, giving them a clear understanding of how their enquiry will be handled.

This approach aligns well with Bentley's luxury positioning, suggesting a smooth and well-organised customer experience from the very first interaction.