CASE STUDIES

Lotus: Reservations are easy but lack upfront reassurance

Published on
October 28, 2024

Lotus users can reserve their 'build slot' by paying a $5,000 reservation fee online, in a simple ordering flow.

The process is simple, low friction, and requires an email confirmation. However, the next step: 'request contact from a dealer' might leave some users wanting more immediate information earlier in the process. More details about the process, expected timelines, or clear next steps could enhance user confidence in the reservation system.