Jaguar: Finding an EV made easy

Jaguar's 'Explore Electric' tool guides users through a set of simple questions about their driving behaviour to match them with a recommended EV powertrain.

After receiving a recommendation in the Jaguar, users are presented with information on the pros and cons of the technology, and can click through to explore the recommended vehicle in more detail.

While the tool provides a useful service, it currently stands alone within the brand-level electric section of the site, lacking integration with the broader path to purchase.

Despite this limitation, the tool serves as an effective entry point to Jaguar's electric offerings, educating potential customers about EV options in an interactive and personalised manner.