Hyundai: Content hierarchy masterclass

The hierarchy of content on Hyundai's model overview (landing) pages is thoughtfully structured to guide users through a logical exploration of the car, strategically drawing them deeper into the details.

Each section within Hyundai's vehicle pages features high-quality content to aid exploration, with many sections incorporating interactive elements.

Call-to-action buttons are strategically placed throughout to guide users further into the conversion funnel, though there's room for improvement in making CTAs more prominent at opportune moments.

This well-considered content structure helps users move naturally from initial interest to serious consideration, enhancing the overall user experience.