CASE STUDIES

Tesla: Deep self-service support

Published on
October 28, 2024

The dedicated Tesla support section provides search functionality and well-structured information in a style reminiscent of a technology knowledge base.

The content covers a wide range of topics, from ordering and delivery to feature explanations and maintenance guides. It includes short support videos, DIY guides, and detailed information on Tesla-specific features like Autopilot and software updates. The support section also offers a two-step process for submitting questions, first attempting to provide relevant content links before offering an email submission form. This approach to customer support aligns with Tesla's tech-forward brand image and empowers customers to find solutions independently in real time where feasible.