METHOD
Don't let your strategy languish away, supported only by gut-instinct and biased data. Nourish it with rich, full-bodied data filtered through the minds of independent Australian digital experts.
We blend together category literature, digital analytics, search data, technical performance tests and expert digital reviews, and–POP!–out comes a beautiful category-wide data set.
We cast a spell–AKA apply a proprietary scoring system–and produce category-wide rankings, along with a detailed score set for each brand.
Our career strategists milk the data for all its worth (eww!) and create reports, dashboards, deep dives and case studies stuffed full of strategic insights and implications.
We blow your mind…but not literally. We’re not into that. We just want to radicalise your approach to digital and make your job simpler.