Auotmotive 2024

Are you ready for auto’s next era?

Australia is one of the most competitive new car markets in the world and yet only 1 in 10 Australians think car brands have good digital experiences. But new market entrants are raising the bar with more sophisticated digital experiences and D2C business models. 

We’re here to help you see how your brand stacks up in today’s landscape and get ahead of what’s coming.

See scores and ranking for 47 major automotive brands
Unpack your brands score in a custom dashboard
Level up your knowledge with hot-topic deep dives
Explore 90+ local digital automotive case studies

How do you measure up?

Find your brand’s rank on our leaderboard amongst the 47 Australian automotive brands we scored, ranked and classified into five performance bands based on our in-depth review of their digital experience.
Rank
Brand
Class
Score
1

Tesla

Legend
80
2

Volkswagen

Leader
71
3

Hyundai

Leader
68
4

Toyota

Leader
64
5

Kia

Leader
64

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Unpack your score

Use your brand dashboard to explore the seven high-impact criteria and 27 sub-criteria feeding into your score, and discover your biggest opportunities for growth.

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Get the macro view

Explore the category landscape for automotive in digital in our 2024 State of Digital report and see what the priorities should be for everyone.

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Snoop on your competitors

Easily build out a thorough view of how your main competitors are performing in the areas of digital that matter most with our data explorer tools. 

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Level up your digital
know-how

Read up on all the most critical aspects of digital experience in Automotive in our Deep Dives and you’ll be a pro in days not years.

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Need an example?
We got you.

Explore 90+ case studies of content, features and functions from Australian auto brands to get the evidence or inspo you need for your next project.

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