deep dives

A shortcut to pro-status on auto digital experience

In-depth explorations of and guides to the topics we think will make the most difference to your digital experience.

Configurators

What do leading configurators do differently?

Discover how every brand’s configurator stacked up, the six attributes high scorers have in common and unpack examples from leading brands.

Published on

November 7th, 2024

Brand

Function is eroding feeling in a new era for auto

Digital sameness and an obsession with innovation is undercutting the emotional backbone of automotive brands in digital. A sector once powered by brand and identity, appears trapped in a self-reinforcing cycle of rationality.

Published on

November 7th, 2024

A shortcut to pro-status on auto digital experience

What do leading configurators do differently?

Function is eroding feeling in a new era for auto

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