Case studies of best-in-class and novel digital features and content, spanning all of the critical aspects of the automotive path to purchase.
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Polestar: Balancing details with a rich, immersive experience
Polestar has implemented an interesting and unique approach to communicating detail without losing context in their model sections.
Topics
Conversion flow
novel
spec communication
vehicle exploration
video
Published on
October 28, 2024
Hyundai: Next-level in-page vehicle comparison
Hyundai's model pages include a section where users can explore the range and compare different variants, not just by basic specs, but also with deeper customisation options.
Topics
Comparison tools
vehicle exploration
spec communication
features
best in class
Published on
October 28, 2024
BMW: Luxurious and effective safety content
BMW has successfully integrated its brand identity into its safety and connectivity videos, striking a good balance between maintaining brand aesthetics and delivering clear, utilitarian information.
